FAQ

Harley Davidson was founded in 1903 in Milwaukee, Wisconsin. There were three (Arthur, Walter, William) Davidsons and one (William) Harley involved. Harley’s idea was to fit a small engine on a bike frame, a ‘motor-bicycle.’ In 1904 their second model placed fourth in a State Fair Park race, and in 1905 they produced five and sold three bikes in Chicago. A year later they made fifty and grew year on...

Yes! If you are not ready or able to purchase a Harley Davidson motorcycle but still want to experience the ride, rentals are an easy and convenient option. Whether you are in the UK or USA, there are many options under the Harley Davidson Authorised Rentals scheme. There are several requirements, which are different in each country: A full and valid driver’s license with a motorcycle endorsement or license. Have...

Sales of Harley Davidson motorcycles have been decreasing steadily for a number of years. There are several reasons for this, from a steadily ageing core consumer base to increased tariffs from across the world. CEO Jochen Zeitz has overseen a new five-year strategy, dubbed ‘The Hardwire’. To implement this, there was a critical overhaul called ‘The Rewire.’ In an attempt to address decreasing sales, as well as dealing with the...

Harley Davidson has been considered one of the world’s best motorcycle manufacturers for over a hundred years. Sales have been declining every year for at least the last five years (and much of this was pre-pandemic). There are several reasons for this including having multiple tariffs slapped on the motorcycles and an ageing customer base (among many others). CEO Jochen Zeitz, who took over in 2020, said “significant changes are...