FAQ

In February 2020, Matt Levatich stepped down as CEO and president of Harley Davidson. Jochen Zeitz was named as acting president and CEO, with the position becoming permanent in May of 2020. Zeitz had been on the board since 2007 and established the Brand and Sustainability Committee. He was the chairperson and CEO of PUMA for 18 years, ending in 2011. Before this, Zeitz graduated with a degree in Business,...

In 1903, William Harley and three (Arthur, Walter, and William) Davidsons built the first Harley Davidson motorcycle. In 1907, Harley Davidson incorporated, with Walter Davidson becoming the first president. After being one of only two American motorcycle companies to survive the Great Depression, and thriving in the Second World War, Harley Davidson went public in 1965. Subsequent struggles led to AMF purchasing the company in 1969. After poor business decisions,...

Yes! Much like its headquarters, the Harley Davidson Museum is in Milwaukee, Wisconsin. It is the only Harley Davidson museum in the world and is located at 400 West Canal Street. Spread over twenty acres in downtown Milwaukee, there are over 450 motorcycles and artefacts. This includes the first Harley-Davidson, the Serial Number One. There are both permanent and temporary exhibitions in the 130,000 square foot museum. Visitors of all...

The first Harley Davidson motorcycle was built in the backyard of the family home of William Davidson in 1903. Today, their headquarters stand on the same site. In 1994, the property took it's place on the National Register of Historic Places. The address is 3700 West Juneau Avenue in Milwaukee, Wisconsin. The corporate headquarters take up over four city blocks and almost 500,000 square feet. The lobby of the Milwaukee...